Let’s Talk Numbers.

I designed Brit Rose Boutique’s Instagram to reflect its feminine, chic aesthetic while curating an engaging and seamless shoppable experience. The profile features a consistent color scheme, with soft pinks and neutral tones that evoke a sense of warmth and elegance, aligning with the boutique’s overall brand identity. I incorporated strategically placed content, such as product showcases, behind-the-scenes peeks, and customer testimonials, to build a connection with the audience and encourage interaction.

A standout feature is the profile highlights, which I styled with playful pink candy icons. These icons tie back to the boutique’s signature in-store candy station—a small but memorable detail that adds a touch of whimsy and enhances brand recognition. By bringing this in-store experience to the digital space, I was able to create a cohesive online presence that feels just as personal and inviting as stepping into the boutique.

Every post and story is crafted with the goal of showcasing the boutique’s curated selection while making the shopping experience as intuitive as possible. Interactive features like polls, question boxes, and shopping tags were strategically used to engage followers and make their experience feel more personalized. Additionally, I ensured that every visual element—from the way products were arranged in photos to the layout of grid posts—worked together harmoniously to highlight the boutique’s curated style and create a sense of desire and exclusivity.

This approach not only strengthened the boutique’s brand identity but also fostered greater engagement from customers. The Instagram page became a dynamic space where followers felt more connected to the brand, leading to higher interaction rates and a noticeable increase in foot traffic to the store. The result was an Instagram presence that felt like an extension of the boutique itself—charming, visually appealing, and ultimately, a destination for customers to shop, engage, and become loyal fans.